Put a Little Elbow Grease into It: WD-40 Big Blast Case Study

Presented by: Cara L. Woodland, Vice President of Customer Insights, Innovation Focus

WD-40 is one of the most well recognized brand names in the country. This case study takes a look at this amazing brand and how a new product was introduced through keeping the customer’s voice involved in the entire process. Follow the development path that the WD-40 Team Tomorrow and the brand team took to develop the new WD-40 Big Blast. This case study will look at the following:

  • Initial insight and hypotheses from brand managers
  • The functional and emotional need of the customer
  • Continual customer involvement throughout the development process
  • Unique consumer concept testing
  • Successful product introduction