Product Positioning: It's Easier Than You Think

Presented by: John Mansour, CEO, ZIGZAG Marketing, Inc.

You sell technology products. Your customers want solutions to business problems. There is a natural disconnect between what your target customers are buying and what you're selling. Therefore it's up to you to make the adjustment to your value proposition if you expect to grow revenue. Spend 60 minutes with John Mansour, CEO of ZIGZAG Marketing, to learn a few simple techniques for transforming product information into a compelling value proposition.