From Good to Great: Customer Involvement in Software Product Development

Presented by: John Mansour, Founder & CEO, ZigZag Marketing

The success of any commercial software product is highly dependent on involvement from target customers. But, the key difference between good and great products is the level of customer involvement employed to create great products. While many companies get feedback from customers on the features of highest priority, truly great products involve customers in product strategy, business functions, and process implementation to ensure products are well rounded in solving problems that support key industry challenges. Learn some of the software industry's best practices on how to involve customers at multiple levels to create market leading software.