How to Find New Innovative Opportunities To Take Better Advantage of Your Voice of the Customer

Presented by: Sheila Mello, Managing Partner, Product Development Consulting (PDC), Inc.

Are you spending your development resources on products that are never going to make it? The odds are against you -- about 80% of all new products fail within six months or fall significantly short of their profit forecast. This talk is all about improving your odds. It's about not only gathering, but more importantly about appropriately synthesizing and using customer data to develop products that not only make it – but flourish in your marketplace. Are you giving product development ambiguous customer requirements with words like easy or simple? Are you enabling innovative, out-of-the-box solutions?

Only ten percent of companies use customer data in the product development cycle. So the good news is that if you're doing it, you are ahead of the game. The bad news, however, is that if you just do what your customers say, you will always be a follower at best. During the presentation you will learn how to move beyond the obvious and facilitate innovation.This live session walks you through how you can develop empathy and a true understanding of customers to enable you to pinpoint the customer pain that drives their buying decisions.