Gerry Katz is a recognized authority in the areas of new product development, design of new services, product marketing, and market research, with more than 30 years of consulting experience. At AMS, he has led more than 100 major client engagements employing The Voice of the Customer, Quality Function Deployment (QFD), and a large number of other marketing science applications. His client assignments have covered a wide variety of industries, with particular emphasis on healthcare and medical technology. He is a member of the Board of Directors of the Product Development & Management Association (PDMA), is certified as a New Product Development Professional (NPDP) and is a contributing editor to Visions magazine.

He is the author of several award-winning papers, and past recipient of the William O'Dell Prize from the American Marketing Association. He has lectured frequently at the business schools of MIT (Sloan), the University of Pennsylvania (Wharton), Dartmouth College (Tuck), Carnegie-Mellon University, and Harvard University. Gerry has appeared twice on the NBC Today Show and in The Wall Street Journal.