Linda Gorchels is the director of marketing seminars for the University of Wisconsin-Madison School of Business, Executive Education Center.

Ms. Gorchels has provided training and consulting on a wide range of marketing topics (both domestically and internationally) and is the author of The Product Manager's Handbook, The Product Manager's Field Guide, and The Manager's Guide to Distribution Channels. Prior to joining the university she held marketing management, marketing research, product management/development and acquisitions positions for a variety of firms.